Skills & Competencies for E-commerce Sales Director

E-commerce Sales Director job profile

JOB SUMMARY for E-commerce Sales Director

Directs and oversees an organization's online sales policies, objectives, and initiatives.

JOB RESPONSIBILITIES for E-commerce Sales Director

Sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Recommends product or service enhancements to improve customer satisfaction and sales potential.

E-commerce Sales Director SALARY RANGE

BASE 50%
$161,134
TOTAL 50%
$200,491
Job Level
M04
Job Code
EX05000124
Education/Degree
Bachelor's Degree
Reports To
Top Management

E-commerce Sales Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each E-commerce Sales Director skill and competencie below to view definitions.

12 general skills or competencies (Job family competencies) for E-commerce Sales Director

1 Job Family Competencies – Digital Marketing
Proficiency Level -3
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and functions of digital marketing funnels.
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Level 2 Behaviors
(Light Experience)
Compiles all marketing materials to support the execution of digital campaigns.
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Level 3 Behaviors
(Moderate Experience)
Implements effective digital marketing campaigns to maximize our organization's online presence.
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Level 4 Behaviors
(Extensive Experience)
Delivers innovative strategies to improve digital marketing initiatives.
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Level 5 Behaviors
(Mastery)
Designs and develops digital marketing tools to increase brand awareness and customer retention.
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2 Job Family Competencies – E- Commerce
Proficiency Level -5
Skill definition-Purchasing and selling goods and services over the internet to expand customer reach and drive profitable growth for the business.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and definitions of e-commerce business models.
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Level 2 Behaviors
(Light Experience)
Documents the advantages and disadvantages of e-commerce for businesses.
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Level 3 Behaviors
(Moderate Experience)
Executes effective strategies to keep assigned e-commerce accounts in good standing in the marketplace.
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Level 4 Behaviors
(Extensive Experience)
Formulates new ideas and concepts to optimize our customers' online shopping experience.
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Level 5 Behaviors
(Mastery)
Creates promotional offers to drive visibility and increase our product sales.
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3 E-commerce Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Sales Director
Proficiency Level - 4
5 Competency for - E-commerce Sales Director
Proficiency Level - 5

11 soft skills or competencies (core competencies) for E-commerce Sales Director

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2 Core Competencies – Financial Acumen
Proficiency Level -3
Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Describes the differences between bookkeeping and accounting.
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Level 2 Behaviors
(Light Experience)
Applies techniques to maximize profit and minimize losses that affect our business's financial status.
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Level 3 Behaviors
(Moderate Experience)
Handles challenges and unexpected budgetary issues and adheres to corporate policies.
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Level 4 Behaviors
(Extensive Experience)
Develops clear financial vision to guide employees in achieving organizational purpose and goals.
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Level 5 Behaviors
(Mastery)
Creates strategies to reach critical financial goals and business objectives.
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3 E-commerce Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Sales Director
Proficiency Level - 4
5 Competency for - E-commerce Sales Director
Proficiency Level - 5

Summary of E-commerce Sales Director skills and competencies

There are 0 hard skills for E-commerce Sales Director.
12 general skills for E-commerce Sales Director, Digital Marketing, E- Commerce, Business Development, etc.
11 soft skills for E-commerce Sales Director, Business Acumen, Financial Acumen, Planning and Organizing, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a E-commerce Sales Director, he or she needs to be skilled in Business Acumen, be skilled in Financial Acumen, and be an expert in Planning and Organizing.

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